A "pull quote" is a tiny section of material extracted from an article or book and quoted in a different style. A pull quote, which is used to draw attention, can be framed by rule lines, inserted within the article, span many columns, or be placed in an empty column beside the article. It can also be included in a list of favorites.
The term originates with newspaper editors who would extract certain sentences or passages from articles and place them in larger typeface on the front page for readers to see. These extracts were known as "pickles". Today, they are included in many print and online publications as visual interest and appeal. The passage may be that which particularly interests the editor or provide some other insight into the topic at hand.
There are several ways to include a pull quote in your own writing. You can write a short sentence and use one of the following methods:
1 Put quotation marks around the sentence (or part of the sentence).
2 Use punctuation to separate the sentence from the rest of the paragraph/article (a comma or colon works well for this purpose).
3 Start the next paragraph (or more if there's room).
4 Go back to the previous paragraph (or more if there's room).
A pull quote (also known as a lift-out pull quote) is a key phrase, statement, or snippet from an article that is used as a page layout visual element to lure readers into the content or to emphasize a major issue. These elements are often included at the top of a page, in a sidebar, or in an ad banner.
In journalism and marketing, a pull quote is a short quotation or excerpt from an interview or article that is used as a page header or sidebar. The term is most commonly associated with newspaper page headers. They provide a brief overview or summary of the story that follows under they are found.
Pull quotes can be used to highlight a significant issue in the article, such as social justice, morality, or politics. They are also used to attract attention by using intriguing words or phrases. For example, a news outlet may use a provocative pull quote to get readers interested in an article about violence against women.
The term was first used in newspaper publishing to describe the section where such headings would appear. Today, it also refers to similar sections in magazines and journals.
Pull quotes are often taken out of context; therefore, they need to be read with the full article or profile upon which they are based.
Furthermore, because they are only snippets of information, they cannot be considered true facts or statistics.
To pull is to cause anything to move toward something else by pulling or dragging. A trailer hitched to a car and moved along the street is an example of pulling. Someone pulling a door toward themself to open it is an example of a pull. "Pull" definition and usage example from YourDictionary.com.
How to Insert a Pull Quote into an Adobe InDesign Layout
To quote means to repeat a speaker's or author's exact words. A quotation is also a paragraph or statement that has been repeated in this manner. A quotation is a sort of proof in which something is cited. To quote something or someone means to repeat exactly what they said or to recite exactly what is written in a book.
A block quotation (also known as a lengthy quotation or extract) is a quotation in a written document that is separated from the main text by a paragraph or block of text and is often identified visually by indentation and a different typeface or lower font size. Block quotations are used when making extensive use of quotes in a sentence or paragraph.
As with most things in writing a block quotation can be used effectively as well as unnecessarily. They are often used by journalists when reporting on interviews or speeches. The purpose is to give readers additional information about the subject without disrupting the flow of the article or speech. They are also useful for long quotations where breaking up the sentence structure would be problematic.
There are two types of block quotations: continuous and interrupted.
In a continuous block quotation, the reader moves from one quote to the next without any breaks in between. This is usually done when the speaker's or author's voice can be heard over the course of several sentences.