Keep in mind that phrases like "To Whom It May Concern" may appear dated, so the best options may be to use "Dear Hiring Manager" or to not include a greeting at all. Begin with the opening paragraph of your letter. This section should give the reader a clear picture of what you want them to know about you. Include any relevant details about yourself that will help the employer make an informed decision about hiring you. For example, if you are applying for a marketing position, mention some past experiences in marketing or writing.
After giving a brief description of yourself, it is time to ask a question. Ask a question that will help the employer understand why they should hire you rather than another applicant. For example, you can ask if they have worked with anyone else who has done similar work, or whether there is someone specific within their department that you should contact for a reference. You can also ask about positions available within the company at this point; this shows that you are aware of current events and are interested in working for their company.
In the closing paragraph, thank the manager for their time and let them know when you will be contacting them about the position. Close with a question of your own - something that will show them that you are interested in learning more about the company and what it is like to work there.
Nothing could be more broad than "To whoever it may concern" or "Dear Sir or Madam" (not to mention archaic). Your cover letter may be the first chance you have to make an impact on the hiring manager, so make sure you demonstrate that you done your research. If there's something specific they should know about you, include it in your cover letter.
A cover letter is required for all positions except administrative and secretarial roles. Even if your job description does not require you to write one, many employers like to see them because it shows that you are interested in the position and you are capable of writing effective letters. Also, a cover letter gives you a chance to highlight any deficiencies on your resume that may not be apparent from merely reading it. For example, if you were unable to find any work experience related to the position for which you are applying, then including information about a volunteer activity might help overcome this weakness.
There are two types of cover letters: objective and descriptive. Objective cover letters are used for jobs where you are not specifically being considered for a particular position but rather for several within the company. In this case, you want to focus on demonstrating that you are a good fit for the company overall and that you would enjoy working with their team. You can do this by mentioning things such as their strong corporate culture, how your skills match those needed within the department, and why you believe you will be successful in the position.
Use a standard salutation like "Dear Hiring Manager," "Dear Recruiting Manager," or "Dear HR Professional." (Avoid the phrase "To Whom It May Concern; it is archaic.") Another alternative is to write "Greetings," which is more casual but still courteous. At the beginning of your letter, include who is reviewing the file and where there links are found now.
In the body of your cover letter, describe why you are interested in the job. Do not repeat what is on the website page because they already told you about that on their site. Instead, explain how your experience relates to what is needed for this position. For example, you might state that you have experienced working with marketing teams and that will help them to understand my work ethic. Finish with a short closing sentence that shows you're concerned about the position and interest in joining the company.
Do not send your resume via email. Instead, send them as a PDF document or on a physical disk. This is important because some companies prohibit hiring employees through external agencies or freelance workers. They fear that these individuals will not be able to keep secret information confidential or that they will choose not to hire them. Thus, making sending resumes via email illegal for certain jobs.
Your cover letter should be written based on the job description.