Create a Designer's Statement, which is a brief text that expresses and defines your creative identity. The statement should be between 4 and 8 words long, and should include a brief summary of why you do what you do and where your work is coming from and ideally will lead. Try to avoid using the word "we" in the statement since it implies other people are also responsible for your work.
It is important that you keep your design statement current and accurate. If you don't, then your customers will see this as an indication that you are not committed to your work and could eventually lead them to another designer. You may want to get advice on writing a good statement from a professional in the industry, but otherwise, any old statement will do at first. As your business grows and changes, so should your statement.
There are two types of design statements: one that describes your position in the market and one that explains yourself as a designer. It's best to have one without mentioning the other since they are different parts of your business. A description statement might read like this: "My company creates innovative digital products that make a difference in the world." An explanation statement can focus more on you as a person and your work process: "I create intuitive user experiences that get to the heart of the matter."
You should feel free to take inspiration from others in the industry and even copy some of their ideas.
How do you develop an effective design description?
Do's and Don'ts for Creating a Successful Artist Statement
Maintain Simplicity Write numerous descriptive sentences that describe the design's goal, emphasis, and underlying notion. Refrain from trying to market yourself. Your design idea statement is not a commercial. First, express your design's aim, followed by an explanation of how you achieved your goal. Finally, give some indication of the price you would charge for your services.
The first thing to understand about writing a design statement is that it isn't exactly like other types of marketing materials. A good design statement isn't meant to sell anything; it serves as a guide for others who may be able to use your design skills but don't want to spend time coming up with something original themselves. It's also helpful in deciding what kind of client you want to work with - if they have a vision that matches your own, then working together should be easy and fun!
Writing a design statement is simple once you know where to look. The beginning of any good design statement should explain why the designer chose to create the piece of art they are going to send into the world. This might be as simple as "I wanted to make a nice picture." But it could just as easily be "I designed this chair because I thought people would feel comfortable sitting in it." Or perhaps "My goal was to come up with a solution for storing bamboo utensils" - the choice is yours!
Next, you need to describe your design.