To reference a company's name in APA style, just type the company's name into the document. For example, if you're quoting a remark, example, or statistic from IBM, you may say in your work, "according to IBM" or whichever firm you're discussing. A parenthetical citation is another option. For example, "IBM reports that..." or "According to IBM, computers will replace most human workers."
If the company has more than one product, specify which one you're talking about. For example, if you were writing about the latest computer from IBM and wanted to include its other products as well, you would say, "IBM's new computer is called the ThinkPad." If there was some sort of classification system for these products, like cars by make and model, you would use it. For example, if you were writing about all the different types of computers and comparing their features, you might say "ThinkPads are recommended for users who want a portable computer that doesn't fit in a laptop case."
Companies don't always have only one product, so this example could also be written "The newest computer from IBM is called the ThinkPad." Or you could mention each product individually, using proper noun syntax: "IBM's new laser printer is called the LASERJET Professional Series 860; it can print up to 100 pages per minute with optimal quality at 20 ppm."
In an APA document, write the name of a publication or magazine as follows:
Proper nouns, not titles, are used for company names. The titles of books and articles are italicized (or underlined, which is exactly equivalent for formatting purposes). Unless you're penning the essay, underlining is obsolete. Italics are recommended.
Brands are words or phrases that identify a particular product or service as being from one company instead of another. They often consist of the name of the company itself, but they can also be made up brands, such as Apple Computer or IBM. Brands are usually found at the beginning of essays or reports about those companies' products. For example, an essay on Apple's new operating system might start with the sentence "Apple released its new operating system this week."
When writing about brands, it is important to use their proper noun form. In this case, the word "Apple" is a proper noun because it is the name of a specific company. If your assignment requires you to discuss several brands, it is okay to use general terms like "company X" or "organization Y" instead of using their proper noun forms. But be sure to include both types of brands in your essay, using proper nouns for major companies and general terminology for smaller ones.
Asking questions is another way of including brands in your essays.
On the first line of the address, write the name of the company. For instance, "General Electric" and "Google, Inc." Address your call to the individual on the second line. To designate the receiver, use "Attention:" followed by their title. ("Attention: Mr. Smith")
Address envelopes with care and precision. Errors when writing addresses can be easily corrected if the handwriting is good and clear. If not, then printing the address would be better because it is harder to read.
Always write the name of the company on the envelope, even if it is the recipient's job title that is needed. This makes it easier for people to find your message if they have it sent to a number of different recipients.
Never put your return address on the envelope. This is the person who will receive your letter or package after it has been checked in at the post office. They may want to know what company is sending merchandise into the area where it was shipped from. They may also want to contact you directly if there are any problems with your order.
Your name and address should always be included with the item being returned. This is necessary so that we can process its refund. We need your name, email address, and postal code to do this.
If you do not include this information, then we cannot refund your money.
If you're writing to someone at a company, the first line should be the firm's name. Follow "ATTN:" or "c/o" with the individual's name in the next line. If the letter is not addressed to a specific person or company, the opening line should simply be their name. For example: "John Smith" or "Smith & Jones Attorneys at Law".
Address letters to multiple recipients by listing each person's address on a separate sheet of paper and inserting into the letter before signing it. Or, list information in numerical order and use numbers as page headers when writing by hand.
Write your address on the envelope so that it is visible when the letter is delivered. The return address should include the recipient's address if you want them to reply.
It is acceptable to write your address in pencil then print over it with pen or ink. This ensures that you cannot change your mind later!
Address letters electronically using email. Include the recipient's address in the message subject line or header.
Email addresses are available online resources for communicating with individuals who have provided their contact information. These addresses can be subscribed to automatically send messages without human intervention. Many people also provide their email address as part to other services they offer (such as social networking sites).
When naming a firm, use appropriate spelling and capitalization. Any corporation that begins with a lowercase letter but has a capital letter elsewhere in the name, such as eBay, is an exception to this capitalization rule. Company names, on the other hand, should always be capitalized when they come at the beginning of a phrase. Examples include Apple Computer, IBM, and Microsoft.
All proper nouns (names of people or places) are capitalized. Examples include Barack Obama, John Doe, and New York City. Punctuation plays a role in determining how much space a word takes up in writing, so periods and commas are used to make words appear shorter or longer. These punctuation marks are called "terminators." Words separated by a terminator are not considered separate words but rather one element in a composite term. For example, the elements "a dog," "man," and "car" could be described as a composite term because they require two terminators to distinguish them. In general, single words are not split across lines except for long sentences or poems.
Words that start with a vowel sound ("y", "e", "i", "u") are usually spelled with an 'i' before them. For example, "yellow" is spelled "yellowi". However, if a word starts with a consonant sound (t, d, n, l, r), it's usually not spelled with an 'i'.
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