Make your point. Customers, workers, and potential company investors should not be able to apply your mission statement to other businesses. Concentrate on what motivates you to do things differently, how you accomplish greatness, and what distinguishes your company from the competition. Your mission statement should be short and sweet.
Be clear and concise. Use simple language that can be understood by anyone reading it. Avoid using jargon or business-specific terms unless you're sure they will be understood by others outside your company. Consider using a professional writer to help you with your mission statement. This person could offer suggestions for making it more effective while also saving you time.
Be relevant. Your mission statement should describe the core values that guide your company's actions. Make sure that it remains consistent with these values as your company grows and changes occur.
Be concise but comprehensive. Know where you want to go with your mission statement, but don't overdo it. The best statements give readers an idea of what your company is about while still being succinct enough to be read easily.
Keep in mind that a mission statement isn't just something that you say at the beginning of your company. Instead, it should be included in all communications with customers, partners, and employees. Make sure that everyone within your company knows exactly what your mission statement is so that they can understand your reasons for doing things differently.
Your mission statement is the "why" of your company plan, capturing the reason for your restaurant's existence. It expresses what you do for consumers, staff, and owners (your objectives) and defines what you provide to a certain market niche (your strategy). Your mission statement should also include how you intend to achieve these goals.
The mission statement should be short and sweet- about 100 words or less- but it must also be clear and concise. Trying to explain yourself or your business in too much detail will make your statement confusing instead of clear. And while it shouldn't be written in legalese, nor should it be written in simple terms that only an expert can understand. The better educated consumer is, the more informed they will be when choosing what restaurant to go to. They won't expect a legal document when they walk into your establishment, but rather something that gives them insight into what you are all about as a company.
Think of your mission statement as your restaurants' motto. It should give customers a good idea of what you are doing and who you are as a company, without being vague or overly promotional. And just like with a slogan, if you can express it in a sentence or two, then do so! This statement will be seen by many people- including potential customers- and thus needs to be accurate and reflect well on you and your business.
Your Mission Statement should represent the organization's values, beliefs, and operational philosophy, as well as the company culture. Make yourself clear and understandable to everyone. Be brief enough for the majority of people to remember This represents the organization's specific competency. It should also be able to be expressed in one or two sentences.
Does your mission statement focus on what the company does? Does it explain why they do it? What are they trying to achieve? These are all important questions that need to be answered by your mission statement. Do not just write something down and call it a day! You should really think about these questions and only then start writing down ideas. Do not worry about making any mistakes here; this is not a legal document you are writing so there is no need for perfection.
Make sure that your mission statement is simple and easy to understand. If not, then consider using action verbs to make it more presentable. For example, "Providing quality office products at competitive prices" can be rewritten as "Be the lowest cost provider of office products." The first sentence is too complex for most people to understand immediately while the second tells them exactly what they need to know about the company.
Make sure that your mission statement is unique to you and your organization. Otherwise, you will be spreading yourself thin by trying to do things that someone else could also do.
The mission statement is a phrase or, at the most, a paragraph that clearly explains the character and aims of your firm. Begin by describing your company's mission, who it serves, why it runs the way it does, how it competes in its industry, and what goals it is expected to fulfill. This summary should be no longer than 200 words.
In addition to being concise, a mission statement must also be clear and understandable. To achieve these two goals while still expressing your company's identity, you will want to use simple language that can be understood by anyone reading it. Avoid using complex phrases and words that are not common knowledge within your industry.
Finally, the mission statement must be consistent with your company's overall philosophy. If you have several subsidiaries, for example, they should all share one unified vision.
The mission statement is a vital part of any business plan. Without one, investors may think that you are trying to be all things to all people which is impossible to do well. With it, they know exactly where you are coming from and can decide if the direction you are going in is right for them.
So, how do you create a mission statement? It is a fairly simple process involving three steps: defining your company, defining your mission, and clarifying your message.
First, you need to define your company.
Vision and mission statements help companies make decisions, plan strategically, and set goals. Creating a mission statement for your company may motivate and invigorate your staff while also helping you stand out in the market. Likewise, writing down your vision statement will help you stay focused on what matters most to you as a business.
Using these statements as guides, companies can better understand their needs and communicate those requirements to their suppliers. This helps them find the best solutions for their business. Additionally, they can use the statements to determine how they want to be perceived by their customers. A company can also use their vision statement to set goals for themselves; therefore, improving their efficiency and making sure that they are staying on track.
Finally, having a clear image of where you want your company to go is important for its own sake. It gives employees clarity of purpose which often leads to more effective working relationships being formed between managers and their staff.
So, whether you are looking to form a new company or just need to figure out where you are going as an existing one, a vision and mission statement are a great way to get started.