What are the introductory elements of a business plan?

What are the introductory elements of a business plan?

The beginning aspects of your business plan—the cover page, executive summary, and table of contents—determine how readers see you. In many circumstances, the beginning sections, particularly the executive summary, will influence whether or not readers continue reading your plan. Therefore, these sections must be accurate, concise, and clear.

Your cover page should include the following:

A brief description of your company;

Your contact information;

A statement regarding the availability of funds for startup expenses; and

An indication of any planned financing (e.g., loans, grants).

Your executive summary should provide a quick review of the business plan section to follow, highlighting the key issues within it. This summary should be no more than one page in length. Try to keep it under 400 words.

In addition to these cover page and executive summary requirements, some plans call for a longer introduction called an "executive summary." The purpose of this section is to give readers a quick overview of the entire plan while still giving them enough information to be interested in reading further. This section should be no more than three pages long.

Finally, all business plans require a table of contents.

What is the introduction of business?

The introduction to your business plan differs from the executive summary. The introduction should include a two- to three-page management overview of the company. It includes a description of the firm, its aims, and why it is a smart endeavor to start. Also included are a description of the key players in the organization, their roles, and responsibilities.

The introduction should also include a discussion of how you intend to get money into the business and how much you expect to make. This may include information about any private or public investors who have expressed an interest in your business. You should also explain the market for your product or service, including its size and growth rate. Finally, the introduction should describe any previous experience you have with similar businesses that could help avoid mistakes made by other companies.

The introduction is important because it gives readers a good understanding of what they will find in the body of the plan. If necessary, they can skip over any sections they are not interested in. However, even if a reader decides not to read beyond the introduction, this still provides sufficient information for them to make an informed decision about whether to continue reading.

In addition to being informative, the introduction should be concise but comprehensive. Although there is no set number of words that should be used to write an introduction, more often than not, plans range between 2,500 and 5,000 words.

What is the first section of your business plan that you should write?

1. Summary of the Executive Summary While the executive summary appears first in the business plan, it is normally prepared last because it is a summary of the complete business plan. It gives an overview of your company, including your goal statement and information about what you offer. It should be no more than one page in length, although some planners suggest two pages is enough coverage for most plans.

The executive summary should include the following:

A. Short description of your company (one to three sentences) - Include your company name, type of business, location of operation, and the main product or service you provide. Be sure to distinguish yourself from your competitors by stating exactly what kind of business you are running and why readers should care about what you have to say.

Identification of your target market - Who are your customers going to be? What do they currently use as a substitute? If you can't identify a specific target market, then you should just state that your company focuses on a certain industry and you will decide who your customers are after you start up.

Statement of purpose - Explain clearly how your company will achieve success by identifying important factors such as strong management team, appropriate funding strategy, and so on.

About Article Author

Thomas Wirth

Thomas Wirth is a freelance writer who has been writing for over 10 years. His areas of expertise are technology, business, and lifestyle. Thomas knows how to write about these topics in a way that is easy to understand, but still provides useful information for readers.


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