A well-written subject line answers the most fundamental questions regarding the email's content. This will entice the reader to read the entire email. Additionally, a good subject line piques the reader's interest so that they click open your email.
There are two main purposes for writing effective subject lines: clarity and engagement. A clear subject line is easy to understand and allows the recipient to know what the email is about. An engaging subject line gets the reader interested in the message itself and causes them to want to read further. These subjects lines should be written in such a way that they do not sound like advertising messages or spam.
To achieve clarity in your subject lines, use simple language and avoid using complex words or phrases. Simple words are easier for others to understand and thus create more effective subject lines. For example, instead of writing "Important information about my account," simply write "My account." The first sentence is confusing because it cannot be understood without reading further into the email. However, the second sentence is straightforward and can be easily grasped by those who receive it.
As for engagement, your subject lines should include interesting facts about the topic or something that will get your readers curious to want to know more.
The most effective subject lines convey the promise of value. To put it another way, your subject line must persuade the reader that the email includes information or content that will benefit their lives and/or enterprises. At its most basic, this means that the subject line should be short and to the point.
There are two ways to build interest and credibility with your readers: use their name or include specific details about their business or life situation. Either method can provide a springboard for creating awareness and generating demand for your message. For example, if you were to send an email announcing the arrival of a new baby in your office, you would be able to use the child's name and associated birthdate to drive home the fact that this person will now be unavailable by sending follow-up emails regarding events scheduled to take place during their absence.
The easiest way to create interest and credibility with your readers is to use their name in the subject line. For example, if you were to send an email to all employees informing them of a company-wide sale, you could write the subject line "Sales!" This would give your email more prominence and draw attention from potential customers. In addition, it would let people know that there is good news waiting for them inside the email.
7 Email Subject Line Writing Suggestions
If the subject line contains only a few relevant phrases, the receiver will be able to identify the email when it comes, prioritize it correctly, and discover it fast in the future. "Idea!" is the worst type of subject line. It's ambiguous and doesn't give your recipient any clues as to what they'll find inside.
The subject line is also used by the recipient to sort their emails and find them later. If it's not clear enough, some people may delete it without reading the message.
Finally, the subject line is used as a first impression for the sender. If it makes a bad one, people might just ignore your message completely.
Use these guidelines to write effective subject lines: focus on one topic, use keywords, be concise, and avoid spam traps like "free" or "urgent".
Here are some examples of good and bad subject lines:
Good Subject Lines
Help! My house is on fire!
Urgent: New job opportunity - today!
Bad Subject Lines