Conde Nast stated on Tuesday that Glamour magazine would no longer be published in print, leaving the periodical only available online. The January 2019 issue of Glamour, the magazine's final regularly produced print edition, is set to hit newsstands next week, the business said Tuesday. No reason was given for the magazine's closure.
Glamour launched in 1969 as a luxury fashion magazine that offered "a guide to looking and feeling your best," according to its website. The magazine focused on topics such as beauty, health, and fashion, and it became known for its attractive photography and engaging articles. It also gained notoriety for including interviews with prominent figures from politics, entertainment, and culture.
In addition to its print edition, Glamour has several other media including a Glamour.com website and a mobile app. The magazine is owned by Condé Nast, which also publishes Vogue magazine.
According to a report by the Alliance for Audited Media, the monthly publication had about 553,000 digital subscribers and about 440,000 print subscribers as of December 2018. Digital subscriptions are paid annually or monthly, while print subscriptions are typically for one year at a time.
There have been rumors that Glamour might be closed down for several months now, so this news comes as no surprise to many people.
Conde Nast stated on Tuesday that it intends to discontinue print operations for one of its premium magazines. According to the New York Times, the 80-year-old Glamour magazine will publish its final print edition in January before transitioning to a digital-only business. Until further notice, the web magazine will remain free. The move is expected to save $15 million per year.
Glamour was founded in 1943 by Ruth Handler who wanted to create a fashion and lifestyle magazine that would include both men's and women's clothing. Before her death in 2016, she told the Times that she decided to make Glamour free because "there were so many other things in life that weren't free, especially during World War II."
In addition to printing a monthly magazine, Glamour also operates two other websites: Glamz.com and Goop.com. Handlerton sold Goop to Google for $500 million in 2018.
Print media has been collapsing for years now. In November 2017, print media suffered its first quarterly loss in years due to declining readership and advertising revenue. The number of people getting their news from newspapers is down and there are few signs of hope for the future.
The move will reportedly affect about 150 staff members around the world.
Glamour was founded in 1939 by Ruth Handler with the aim of providing "helpful ideas and useful information" to women. Under her direction, the magazine focused on entertaining readers while also providing accurate information about health, beauty, and fashion. It became popular for its cover stories which often included more than just fashion photographs. Glamour has since expanded beyond print to include an online version of the magazine as well as several other products including a series of books written by various authors who have been featured in the magazine.
Print media is becoming obsolete as more and more people read content on their phones or computers. While some publications choose to remain print-only, others such as Glamour are moving toward digital-only publishing. This change is expected to be widespread if current trends continue to develop.
Magazine publishers face many challenges today. Changes to advertising models have caused many traditional magazines from car reviews to food recipes to become unprofitable. As a result, there have been numerous mergers between magazine companies with the goal of reducing costs and improving profit margins.