The vision statement for the team will be a simple line that explains where you want to go. It is a reflection of your future state as well as a notion that inspires and links the team members. The vision should be challenging but not impossible to achieve.
A team vision statement should be: concise (no longer than 30 words), clear, measurable, relevant, and inspirational. It should also be shared with the team so they can work together to bring it to life.
Often, teams write their own vision statements. However, if you are looking for inspiration, here are some common ones:
Apple's vision is "to enrich people's lives by making innovative products that make a difference."
Google's vision is "to give everyone in the world access to useful information and ideas."
Microsoft's vision is "to help people and organizations realize their full potential."
These are just some of the many vision statements out there. You can find others through a little research on the web. In fact, Google itself has a page with thousands of examples!
Once you have a list of candidates, choose one that best fits your team and application type.
To be memorable and motivating, your team vision statement should be succinct and summarize the goal of your team. Ascertain that the entire team is committed to the vision. It is critical for each team member to believe that the vision can help them achieve inside the organization. Finally, make sure that everyone knows exactly how they fit into the vision.
As you think about your team vision, keep these points in mind: Your team vision statement should be short and sweet - no more than a sentence for each member of the team. It should also tie together all aspects of your team's purpose, including its mission inside and outside the company, and finalize any key relationships such as partnerships or alliances. Most important, make sure that every member of the team believes that their contribution will help realize the vision.
For example, a team vision statement for a sports marketing agency might be "To be the most recognized brand name in sports marketing." This brief statement tells the whole story behind what the team is doing and why it's important. It also serves as a guide for achieving success.
The agency uses this statement to rally its employees around a common purpose and identify important relationships. For example, by recognizing that its partner brands need to feel comfortable with who they're working with, the agency ensures that it maintains the highest quality standards possible.
A vision statement looks ahead and paints a mental picture of the ideal condition that the business hopes to reach. It is motivating and ambitious, and it should push employees. The vision should be realistic but also inspiring enough to keep everyone working hard.
The main purpose of a vision statement is to give company officers and employees a common goal to work toward. It is also used as a guide for marketing materials, internal communications, and even hiring decisions. Vision statements are especially important in large companies where there may be multiple divisions or sites around the world. Each division or site needs to be able to share the same vision so that they can work together towards achieving it.
Vision statements are not always written down. Some businesses like to keep them informal inside of employees' minds by talking about them regularly, showing support for them through actions rather than words, and giving employees the opportunity to contribute ideas. However, because vision statements are used both as a guide for management and employees, they should be kept consistent across different departments and levels of the company.
In conclusion, a vision statement is a statement of intent for the future direction of a business. It is used to encourage teamwork, identify goals, define roles, and communicate values.