Transactional text refers to nonfiction writing genres that strive to communicate with people for a specific reason. Transactional texts include news articles, essays, reviews, and reports. These types of writings aim to persuade or inform the reader about a particular issue or topic through the use of logic and reasoning.
Transactional texts can be divided up into two main categories: commercial transactions and social interactions. Commercial transactions are used when you want to share information about some entity or product that can benefit someone else or make them money. Examples include articles written for magazines or newspapers, review copies of books, and presentations given at conferences. Social interactions involve communicating with others about issues such as social norms, values, or beliefs and are often used in research papers or essays where you want to convince other people of your ideas. For example, an author might write an essay arguing for equal rights for women or describe certain behaviors as unacceptable based on what society deems important.
Transactional texts can also be classified by how they are produced. News articles are usually written by journalists who report facts related to current events that they discover through their work. Reports are documents that summarize information obtained from various sources including interviews, studies, surveys, and data collections.
Nonfiction transactional writing is intended to exchange information between individuals or organizations. Magazine articles, travel writing, and other nonfiction literature are examples. Transactional writing aims to inform or persuade others to take action.
Transactional writers must determine what information will be most effective in getting their points across. They may choose to use facts and statistics, cases studies, questions and answers, stories from your own experience, or any other method that can help them get their point across. The key is that they should try to apply as many of these techniques as possible throughout the piece.
For example, a journalist might use factual information along with case studies to explain how new technology has changed the way we find information about events such as earthquakes or hurricanes. A company might use questions and answers to gather feedback from its customers about what they want from it; this type of writing could be called customer feedback writing. A memoir writer might use personal experiences to illustrate important life lessons; this type of writing is called experiential learning.
There are many different forms of nonfiction writing, but all attempt to convey information and ideas through the written word. It is important for transacational writers to understand that the aim of their work will influence what kind of writing they do.
The goal of transactional writing lessons is to communicate ideas and information between persons. Business letters, pleasant emails, invites, presentations, and interviews are all examples of transactional writing. Transactional writing is used in business because it needs to accomplish several tasks as effectively and efficiently as possible: inform others about what has been agreed upon or requested, collect money, give instructions, praise or criticize someone else's work, and so forth.
Transactional writing is also needed when you want to write for pleasure or education. Letters, emails, blogs, and papers for class are all forms of transactional writing. Transactional writing can be formal or informal, but it must include all the necessary information for the recipient to understand your message and act on it.
Formal letters should be written in an official style that shows you are a member of an organization and are therefore expected to know how to write correctly. In general, use titles for people (Mr., Mrs., Ms.), use their first name when writing to them directly (John), and use their last name plus "esq." (or "Dr.," if they have that title) for people who are not familiar with you or your company and may need more time to reply to your letter.
4. LARGE TRANSACTIONAL TEXTS Texts in transactional writing are either a response or the beginning of a response. These texts are a trade, as suggested. A letter of praise, for example, may elicit a response in the same way that a speech may persuade or enrage the audience. Such letters are called "transactional" because they involve a transaction: The speaker hopes to gain something from the writer (a favor, a contract, an invitation) and in return expects something in return (also a speech, which is why it's called "language for exchange"). Transactional texts often include phrases such as "if you read this," or "in case you're interested." They are written so that they can be responded to directly, without going through the author for approval.
5. LONG TRANSCRIPTIONAL TEXT The longer transcriptional text is a legal document pertaining to the transfer of ownership of land. It includes detailed information about the property, including any buildings on it, and about its previous owners. The document also includes some words of warning about any problems with the property that the buyer should know about before he or she signs away all rights to it. Land contracts vary greatly in length and complexity. Usually they are not signed by the parties involved but are instead drafted by lawyers who have been asked to prepare one for them.
According to transactional theory, both the reader and the text play crucial roles in the production of meaning. Meaning is created by a constant transaction between the reader and the text, which employs the text's meaning potential as well as the reader's experiential reservoir. This interaction results in a new interpretation of the text that differs from both the original meaning intended by the author and the previous interpretation.
Transactional theory was developed by Jerome Bruner in his book The Process of Reading. Bruner argued that readers constantly compare their own experiences with what they find in a text, interpreting what they find as relevant to themselves. He called this process "reading intelligently."
For example, if you are reading about cars in an automobile magazine, you will probably make some comparisons to your own experience with cars. If you find something interesting about automobiles, such as an old car engine design, you could write an article for the magazine describing your discovery and why it is important. Then others who read your article will make different comparisons based on their own experiences, and some may even write their own articles using information in the magazine!
Bruner believed this active role played by readers in creating their own meanings helped them understand the text more deeply. He wrote, "Only by comparing our own experiences with those described in the text can we interpret what the author really meant."