The gap between lines in a body of text is known as leading. If you have a paragraph or anything with numerous lines of text, you must pay close attention to the lead. It's the space between the words on the line.
When writing body copy for advertisements or brochures, you need to make sure that there is enough lead between each line of text. If not, your readers will struggle to read what you've written.
Generally, you should leave about half a line of lead between each sentence in normal circumstances. Any more than this and you risk being considered wordy!
If you are writing in block capitals, however, it is acceptable to reduce the lead even further. About three or four letters' worth of lead is ideal.
In general, the more important the information you are giving, the more lead time you should allow for its display. A statement or question mark can be used at the end of a sentence for greater clarity. For example: "We recommend a minimum order value of £10,000." Or, "Do you work Saturdays? Then this product is perfect for you!"
Often, the lead within text cannot be reduced any further without affecting the overall message being sent.
Leading is the distance between type baselines. The phrase "leading" refers to the procedure of inserting lead strips between lines of type on earlier hand-set printing presses, such as letterpresses. Changing the leading is another great technique to save or utilise space on a page. The leading determines how much space will be left between lines of text and can also affect the look of your document.
In today's digital age, leading is also used to describe the width of a paragraph or other block of text. Generally, you want to choose a large enough value that doesn't cause the type to run into each other. There are two ways to do this: increase the size of the typeface or decrease the inter-letter spacing (also called line height).
You can change the leading by using a tool like TypeTool. In there, go to "Layout" then "Paragraph". You can adjust the leading there. You may need to do some testing to find the right amount for your work.
Another way to change the leading is by using the Properties panel. Go to "View" then "Show Property Panels". Click on the "Text" button in the Paragraph section of the Panel. A menu will pop up where you can change the leading.
Yet another way is to use the Character Palette. Go to "Tools" then "Character Palette".
"Tracking" refers to the general spacing between groups of letters, whereas "leading" refers to the vertical spacing between type lines. These terms are used in typesetting.
Leading is the space between the baseline of a line of text and the top of any attached type (such as footnotes). This space affects the appearance of the text and should be adjusted accordingly by both the author and the editor. Too much leading makes texts look messy and without focus; too little leading can make sections hard to read. Generally, typesetters aim for an average amount of leading that's just right for the task at hand.
Tracking is the space between individual letters in type. It's important to ensure that there is enough tracking between words, sentences, and paragraphs. If it looks like one word is ending and another is starting up again without a gap, this creates a jarring effect that may distract readers from the message being sent.
Typesetters usually have a choice of how much tracking to use with a font: more tracking means smaller type, while less tracking means larger type. However, there are times when less tracking is required - for example, if the type is meant to be quite small, or if it's desired to create a handwritten feel to an otherwise printed piece.
A lead is an initial paragraph that provides the audience with the most significant facts about a news item in a brief and straightforward manner while still retaining the readers' interest. The lead should be written such that it sparks curiosity and expectation of what will follow.
There are several types of leads: newsy, narrative, analytical, and expository. Each type of lead is appropriate for different types of articles or presentations. It is important to note that not all types of leads are created equal. Some leads are better than others at grabbing readers' attention and maintaining their interest. Thus, it is important to select the right lead for the right article.
Newsy leads summarize major news events in a concise but detailed manner. They often include statistics and examples to help explain complex issues or unfamiliar terms. For example, an article on climate change might include information on how much sea level rise has occurred over time, consequences of increasing temperatures, and solutions such as renewable energy technology. All of this information would be included in a newsy lead.
Narrative leads tell a story using facts and examples. They can be used to explain something that happened in history (e.g., "Napoleon once said...") or something that is happening now (e.g., "Steve Jobs once said...").
What is a lead? A lead is an opening paragraph that gives the audience the most important information about the news story in a concise and clear manner, while still maintaining the readers' interest. The lead should be written such that it encourages people to read on.
There are two types of leads: the teaser lead and the hook lead. Both leads should be written with clarity and simplicity so that they catch the attention of the reader immediately. After reading the lead, the audience needs to know exactly what the article is going to discuss so that they do not have to go looking for it later. This makes the lead essential to the success of the article or page.
Some examples of good leads include "As you can see by its enormous size, dinosaurs were great hunters.", "Dinosaurs once ruled the earth but now they're just fossils.", and "Did you know that there are actually three types of dinosaurs?". These leads provide clear explanations of what the article is going to discuss without being too vague or general. They also make the reader want to continue reading even though they may already know something about dinosaurs. In addition, they create anticipation in the audience regarding what will happen next which helps attract more visitors to your website.
Bad leads include "I'm writing an article on dinosaurs for my history class.