One of the most crucial aspects of drafting a good press release is having a newsworthy viewpoint. Without that angle, reporters won't be interested in what you're attempting to sell them. Your press release should provide journalists with all of the information they need to generate an engaging article for their readers. From there, they'll decide if they want to run your story and how it will be presented.
The first thing reporters look at when deciding how to present your story is its angle. That means making sure you include something new or interesting about your subject. For example, if you are writing about a new product that can store data in liquid form, this would be an important aspect of your story because it would make an engaging lead in for other articles.
Also relevant are current events surrounding your topic. If there are breaking stories related to your industry, include them in your release. This will ensure that your article makes sense in context and doesn't seem out of place. Finally, consider what interests people on social media. If you see many comments about a particular issue within your sector, include attention-getters such as hashtag searches in your release. This will grab the interest of social media users who are looking for content related to your topic.
After determining the angle of your story, reporters will need information about your subject.
How to Write a Press Release in 7 Easy Steps
Style of writing: News releases should be written in the active voice. It should also be filled with vivid information. The press release should be brief and simple to read (preferably less than 500 words). The tone should be that of a journalist, not that of a marketer. Try to avoid using jargon.
Fact-checking: Check facts first before you write them down. Are they correct? Is my source reliable? If I cannot easily find out the truth, then it is better not to use this information.
Include relevant links: Links are important for web readers because they allow them to see other resources related to your topic. Include relevant links in your news release so that readers can learn more about it.
Proofread: Grammar mistakes and poor word choice may cause readers to lose interest in your article immediately. Therefore, it is important that you proofread your work carefully before you publish it.
Publish early: Research has shown that publishing articles even if they aren't perfect will make readers want to read your work. Therefore, don't wait until the last minute to publish your news release. Start writing it now so you can finish it soon after finding out what's happening with it.
The following are the primary qualities of news:
Accuracy, attribution, balance and justice, brevity, clarity, readability, human interest, and acute observation are the principles of excellent news editing. Accuracy means that facts are not distorted or omitted-attribution means that sources are identified-balance means that different points of view are presented-justice means that no one group or individual is favored over another-brevity means that enough information is provided to be meaningful but not so much information that readers become bored or distracted-clarity means that reading the article is not a challenge-readability means that complex words and phrases are not used unnecessarily-human interest means that stories are told that appeal to humans rather than robots-acute observation means that details not apparent to the naked eye are noted.
These are the fundamental principles upon which good news editing is based. There are other factors to consider as well such as accuracy in reporting, fairness in coverage, neutrality in presentation, verifiability of information, timeliness of coverage, and expertise in writing about your topic.
In conclusion, good news editing is based on accuracy, attribution, balance, brevity, clarity, readability, human interest, and acute observation.
The tone of news writing should be impartial, with the goal of conveying facts to educate an audience about current events. Public relations writing, on the other hand, argues for the client. It is informational, but it should also impact the perception of the organization's main public. This type of writing may aim to persuade readers to think positively of the company or institution, thereby increasing its popularity.
News writing is written for an audience that may not know who the author is. The reader does not necessarily need to have a relationship with the journalist to benefit from his or her work. In fact, this is one of the main differences between news and public relations writing. In journalism, the focus is on providing information that is interesting and useful to a broad audience. In advertising, by contrast, what is written aims specifically to appeal to one particular customer: if this person reads the ad and then buys what it sells, then it was successful in its purpose.
Public relations writing is aimed at individuals who work for or are connected to the company or institution that wants to promote itself. This type of writing would typically include articles for magazines, newspapers, and websites, as well as promotional materials such as flyers and brochures.
In conclusion, news writing is used to inform an audience about current events. Public relations writing is used to get attention for an organization.
To write a press release, follow these steps: