A persuasive text is any literature whose primary goal is to offer a point of view and persuade the reader. An argument, an explanation, a conversation, a review, or even an advertising may all be persuasive texts. The term is generally used in academic contexts, but it also can be applied to non-academic writing such as political speeches, religious tracts, and business memos.
Persuasive texts aim to convince the reader to agree with the author's viewpoint. They do this by using logic and reasoning to support their case. For example, one might argue that drinking alcohol causes mental problems because many people who drink heavily develop alcoholism. Or one might say that eating meat is harmful because studies have shown that living in harmony with nature is important for our health. Persuasive texts use facts and research to support their arguments.
Examples of persuasive texts include books, essays, articles, reports, and speeches. Each type of text uses different strategies to achieve its purpose. A book review written to encourage other readers to purchase a particular book would be considered persuasive. An article about the benefits of drinking green tea would be considered persuasive since it is trying to convince its audience to buy into the idea.
The choice of words in a persuasive text affects how successfully it will carry out its mission.
The construction of persuasive writings is straightforward. Simply explain your position on a certain issue and then continually back up your position with external facts or data. A solid conclusion summary should leave no mistake in the minds of the readers.
There are several common structures used in persuasive writing. They include arguments, analyses, opinions, and demonstrations. All persuasive writing classes will cover these basic structures in greater detail.
Arguments are written statements that make a specific claim or assertion. They can be either for or against something. Arguments against can be divided into two categories: cases for and cases against. A case for argumentation uses evidence to support the claim that something is correct or good. The evidence may be statistical studies, facts from history, or expert opinions. A case against argument uses evidence to show why something is wrong or bad. The evidence may be factual information or an example from life. Often times, the word "argument" is used interchangeably with "opinion" or "statement".
Paragraph of persuasion A persuasive paragraph begins with a topic phrase that expresses an opinion about something. The body sentences support the position with reasons, and the final phrase may restate the opinion in a different way. The beginning of a persuasive paragraph should be clear and direct. The end should leave no doubt as to what you think about the topic.
Persuasive writing is writing that makes a point or argument for or against something. It is writing that influences others to agree or disagree with your point of view. Persuasive writing uses facts and examples to support an argument, so it is not just made up of adjectives and adverbs. There are two main types of persuasive writing: academic and business.
Academic writing is used in courses, such as college essays, research papers, and term papers. In academic writing, the goal is to make a convincing case for why one idea or theory is better than another. For example, in a philosophy course, you might want to convince your classmates that human nature is good or bad depending on which option you choose for explaining behavior. Business writing is used in documents like reports and letters that need to get things done. With business writing, the aim is to persuade readers to take action by providing information that they can use themselves or pointing them in the direction of other sources of help.
A primary message that intrigues, informs, convinces, or summons to action is referred to as a compelling message. Persuasive communications are frequently considered in terms of logic vs. emotion. Every communication has ethos (credibility), pathos (passion and excitement), and logos (logic and reason). Ethos and pathos can be used to describe a message's credibility or passion/excitement. Logos can be used to describe the logical structure of a message.
In general, messages that rely more on emotion tend to be more persuasive than those that rely more on logic. This makes sense because people prefer to follow their feelings rather than their minds. However, messages that rely only on logic cannot be considered persuasive because they fail to touch people's emotions; therefore, they go unread or are rejected.
Logical arguments that lack credibility or passion do not convince their audience to act. Thus, logic by itself is not enough for a message to be considered persuasive. Emotion must be included in order for someone to understand and agree with your position.
Messages that include all three elements (ethos, pathos, and logos) are considered compelling messages. These messages appeal to the intellect as well as the emotions of their listeners/readers.
For example, an advertisement that uses logic combined with imagery to make its point would be considered persuasive.
Persuasive informative writing attempts to influence the decisions of the reader, whereas persuasive literature does not. Persuasive writing focuses on the quality of information over its quantity while persuasive literature focuses on how much information the reader can process at one time.
In general, persuasive writing uses facts and logic to support a claim or argument, whereas persuasive literature uses emotional appeal based on style, tone, and content choice.
Factors such as vocabulary, sentence structure, and appropriate use of figurative language can all affect the overall effectiveness of an essay or piece of fiction. However, there is one factor that can be used by either type of writing to persuade the reader: clarity. If someone can understand what you are trying to say in your writing then they will be more likely to believe you and your point of view.
There are two types of clarity: procedural and substantive. Procedural clarity refers to how easily the reader can follow the arguments in the writing and remain engaged. Substantive clarity concerns itself with the depth of knowledge presented in the writing and whether it addresses relevant issues from multiple perspectives.
An example of clear procedural writing is an article written for a newspaper.