Why Is Your Email's Subject Line the Most Important Part? The average person receives and sends 100 to 150 emails every day. That's a lot of emails to keep track of, especially when they're rolling in at all hours of the day and night. To make matters worse, people are likely checking their emails on different devices - their phone, tablet, and computer. For a message to be read by its intended recipient, it must contain a subject line. - from "The Essentials of Writing Effective Emails" by Avinash Kaushik
Get your message out there! Start with a strong subject line. It can make or break the response rate of your email.
People check their emails throughout the day, so you need to make sure that any messages you send are relevant to their needs or questions they might have. With that in mind, it's helpful if you understand what will trigger them to open up their inboxes so you can communicate more effectively with each individual reader.
Generally speaking, the most important thing in an email is the subject line. It's the first impression that you make, so make it good. Consider how you would feel if you were reading someone's email and found out that it was not relevant to you or your business. You would probably delete it without reading the rest of the message, so make sure that doesn't happen to anyone else!
The Four Essential Elements of an Email
The subject line of your email is one of the most critical few words in the whole message. It is the recipient's initial impression, your slogan, and the reason they will or will not open it. The subject line's goal is to get the individual reading it to utter three simple words: "Tell me more."
If you catch someone's attention with a good subject line, they are much more likely to read the rest of your email. After all, who wants to read through a long letter when there are so many other things going on in their life? The subject line is like an opening act for your email - without it, people would just delete you off their list.
In order for the subject line of your email to be effective, it must include both important and relevant information. This means that if you're sending promotional material or an advertisement, the subject line should mention this fact. Otherwise, your audience won't know what they're getting into when they open your message.
It's also important that you keep the subject line short and sweet. No more than 80 characters are recommended, because any longer than that starts to get difficult to read. Also, don't use capital letters in your subject line; this only gives the impression that it's a title instead of a description.
Finally, but probably most importantly, make sure that the subject line matches the content inside the email.
The entire objective of a subject line is to provide a compelling cause for the receiver to open and read the email. If the subject line is blank, the receiver will have no incentive to open the email and may just delete it or forward it to spam. If you can't think of any reason why someone would want to read your email, then don't send them an email.
There are two main types of subject lines: informative and promotional. An informative subject line gives the recipient some insight into the content of the email, whereas a promotional subject line gets the reader to click through to the message itself. For example, if you were to send an email to a group of friends with the subject line "New movie coming out this week," they would most likely ignore it. But if you changed that same email to include words like "You've been selected to attend a special screening of our new film this Thursday evening," they would be much more likely to read it to find out what movie is coming out and maybe even go see it.
In general, the longer and the more interesting the subject line, the better. It helps if the subject line is relevant to the email's content too; for example, if you were to send your friend Jane an email about how awesome Spider-Man is, a simple subject line of "Spider-Man" wouldn't get you very far.
The tone of your emails is heavily influenced by who you're writing to. Although emails are regarded less professional than letters, the majority of the 205 billion emails exchanged every day are for business purposes. Emailing friends and family may not be as common, but that doesn't mean that it's any less heartfelt.
Email messages are shorter than letters, usually averaging about 200 words instead of about 500. This is because emailers tend to be busy people who don't have time to write lengthy letters. However, they still want to express themselves clearly and passionately without going over length limits. The best way to do this is with concise sentences separated by short paragraphs.
Additionally, email messages include images in their bodies. This can help readers understand your message better if they are having trouble reading your handwriting or have poor eyesight. It also does not cost anything to send an image! There are several free photo editing apps available for smartphones that can be used before sending photos. These tools range from simple filters to more advanced features such as collages.
Finally, emails are easier to reply to than letters. You can simply type a short response rather than trying to write a full-length letter. This is especially useful if you need to reply quickly to a large number of messages or if you make mistakes when writing letters.
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