Keep the copy brief and straightforward. Your postcard copy should be brief and to the point. A single line or two is frequently sufficient. Design with text may be used to convey a clear statement. Most postcards benefit from a huge, attention-grabbing title, a brief line of offer content, and a forceful, well-defined call to action. Use high-quality photography that catches the eye.
Present a unique perspective on your subject. Postcards that show off their towns or cities include photos of landmarks, events, and people in the community. These make for interesting cards that get noticed by others who are visiting or moving to these places. The same idea applies to cards that feature local products or services; they're useful marketing tools that give visitors and potential customers a taste of what's available in your area.
Include the right amount of information. A postcard is a compact way to share detailed information about a place or thing. It's not appropriate to list prices or details about promotions on postcards because they would take up too much space. However, a general outline of what you offer along with how to contact you will usually suffice. Include an address or phone number on the card so people can find out more if they are interested in your business.
Make sure it's printed properly. Postcards that aren't printed clearly or contain spelling errors lose their appeal to readers quickly. If you use fonts or colors that are hard to read, consider reducing them down until they are more accessible.
How to Do It Properly
Here's how most postcards are written:
Part 3 of 3: Addressing and Mailing the Card
Sending a postcard is similar to sending a letter in that you must add the appropriate amount of stamps, correctly address the card, write your message, and find a spot to mail it. Part 1. Sending Postcards.
Stamps must be affixed to each side of the card according to how long you want the card to take to reach its destination. First-class postage for a postcard is 1 ounce; priority postage is 2 ounces. Cards sent through the postal system account for about one-third of all mail sent from the United States. Most cards are flat, but some have three-dimensional shapes printed on them. These sometimes include people's faces which make them more attractive to potential customers.
Cards can be written on both sides or just one. If you wish to send a card to more than one recipient, separate addresses with a line through each one. Also include your name and phone number if you have one. You may want to write a short note with the card if you have time.
Find a mailbox or drop box and check the requirements for your area. Some require that you add an additional address beyond what's on the card. Others may limit the number of cards you can send per month or year. Always follow the instructions that come with any collection site you use.
Choose a robust form of paper, such as cardstock, to ensure your postcard doesn't get ruined in the mail. The postcard you create should be roughly the thickness of a standard postcard. If you're concerned that your paper is too weak, glue more than one sheet together to make it stronger.
Also known as postal card, address card, calling card, business card, note card, etc., postcards are small cards with postage stamps or printed graphics used to send messages to friends, family members, and businesses. They are easy to write on and can be mailed at no charge from most local post offices. Postcards are often used as invitations or as promotional tools given away by companies to attract new customers or clients.
As well as being used as an advertising tool, they are also popular as a means of communication because of their cost-effectiveness. Postcards can be personalized with the sender's address and message written on them and then sent out en masse. This makes them a useful tool for businesses to reach a large audience quickly and inexpensively.
There are many types of paper used for postcards including: blank, preprinted stock, and handmade. Preprinted stock comes in various shapes and sizes and can be bought in bulk for less money per unit. It is recommended that you buy enough paper to cover all of the postcards you intend to send out. This will help keep the mailing costs low.
On the right side of the postcard, write the address clearly. To make the address more visible, draw a box around it. If you want to stay in one area for an extended period of time and want a response, insert your return address on the top left corner of the left side of the postcard (see image below). This will help the postal service know where to send the postcard if it doesn't get delivered.
You should write your address as follows:
If you use a mail forwarding service or a mail drop, include their addresses too. Otherwise, your mail might end up in the trash!
Now let's see how to write an effective return address.
The first thing to remember when writing an effective return address is that you only need to write enough information for the recipient to be able to contact you if they want to. You can always add notes about your situation on the postcard but not all recipients will do so.
For example, if you go by name only at the location where you live, then simply listing your address would be sufficient for anyone who wants to contact you.