A good press release should have a factual tone and be brief and to the point, providing the writer with the essentials of the story. They will contact you if they require any more information. You have a high chance of getting your story through if you get the news material right and write in the publication's style.
Factual articles that stick to one subject and are accurate provide readers with reliable information about what is going on in the world. They should not be full of speculation. Use simple language and avoid complex words as much as possible. A press release written by a professional journalist will be clearer and easier to understand than one written by an non-professional.
The main purpose of a press release is to make journalists aware of events or projects that may not otherwise get noticed. If you send hundreds of press releases your chances of getting noticed decreases significantly. Only send releases to publications that are likely to be interested in your topic. Check first whether there is something on the website that would benefit your business or organization. There could be an entire section of stories that is not visible to users that might interest you.
Many people use press releases as a form of self-publicity. This is not recommended because it can cause problems for you in the future when trying to obtain media coverage. Journalists have a hard enough time finding interesting stories as it is; they do not want to be sent links to other stories.
The press release is distributed to journalists and media outlets in the hopes of obtaining press coverage. The press release should include everything a writer would need to write about the issue at hand, as well as appear fascinating enough to write about in the first place. Press releases are usually written by news agencies or corporate communications departments because they want to make sure that they're giving important information to the right people. For example, if a company wants to announce that it has something new in development, they might send out a press release announcing this fact.
A typical press release begins with a brief summary of what will be discussed in greater detail later in the article. For example, a press release may state: "Apple today announced its newest iPod touch model featuring a Retina display." This can give readers a good idea of what they'll find inside the product page when they go to Apple.com. It also gives journalists something to talk about since everyone loves a good retina display story.
Next, the press release should have a main topic. For example, if the product being released today was an iPhone, then the main topic could be "the next generation of iPhones from Apple feature a Retina display." This lets journalists know what they should be writing about and provides them with a starting point for their stories.
Finally, the press release should have a call-to-action (CTA).
Press releases, also known as news releases, are short, written statements that describe the main facts of a news article in journalistic form. Press releases are used to announce new products or services, honor business leaders, celebrate achievements, and solicit donations. They are sent to media outlets to get coverage stories published.
Press releases can be issued by organizations or individuals. Organizations may issue press releases on their own behalf or on behalf of their members. Individuals may issue press releases on their own behalf or as representatives of an organization. Journalists typically receive hundreds of press releases each week they publish articles. It is their responsibility to decide which ones to cover.
Organizations should send press releases to appropriate contacts at media outlets. These could be public relations professionals, journalists, or other people involved in producing content. It is important to provide accurate information in your press release and to respond quickly to requests for comments. Failure to do so could result in inaccurate reporting that affects your reputation.
Individuals who issue their own press releases may want to include relevant details about themselves. This could include their background, experience, affiliations, etc. If you are representing an organization, it's important to identify yourself and say who you are speaking on behalf of.
How to Write a Press Release in 7 Easy Steps
A skilled reporter will utilize the press release as a jumping-off point for his own reporting and gathering of quotations. However, if you utilize material from a news release, the standards of attribution apply. PRSA considers the issue of a news release to be an implicit agreement to re-use and disseminate the content of the news release. Therefore, when editors accept a story based on information found in a news release, they expect that writer to identify himself or herself by name and to provide a link back to the source.
In other words, reporters cannot use information from a press release as their own research material. They must also give credit where it is due.
However, one must remember that while reporters can't use a press release as their own source material, they can't necessarily cite it either. That depends on how much space there is room for in the article or story. If there isn't enough room, then the reader won't know about the original source. But if there is room, then the reader may want to see what else the reporter finds out about the topic.
So in conclusion, yes, a reporter can use information from a press release; however, he or she should also include their own analysis and commentary on the subject.
A press release is not always an effective marketing strategy. Keep your expectations in check. Don't expect the mainstream media to cover every news release you issue. Don't give up, but don't give up either. Sustained work is required for successful publicity, and news releases are an important component of any public relations plan.
Press releases should only be used for truly noteworthy items, and they should only be sent to industry-specific publications. Press releases, when utilized appropriately, are still excellent for obtaining meaningful media coverage and gaining genuine momentum. However, they should not be used as a replacement for strategic planning or outreach that would include journalists from different publications.
The best use of a press release is if you want to generate publicity around an event or announcement related to your business or organization. For example, if you had an award ceremony for employees, you could issue a press release announcing the event and the awards bestowed upon people working within your company. Press releases can also be used to announce new products or services, job openings, promotions, etc.
In addition to traditional news outlets, websites such as LinkedIn, Facebook, Twitter, and Google+ will also publish articles based on press releases submitted by companies. If you have something significant to say or do, then a press release is a great way to get others' attention and spread the word about your story.
Press releases can be written by professionals who charge per release (this is common with larger organizations), or they can be drafted by individuals inside the company who feel like putting their thoughts down on paper. Either way, they should always be factual and concise.