While preparing a speech, use the knowledge about the specific audience to tailor the message to the audience. Consider how to create common ground with the audience in order to tailor analogies, terminology, quoted authoritative sources, and accent to the audience while avoiding jargon. Also consider how to conclude a speech effectively by leaving an impression with the audience.
Know your audience, and they will know you. The better you understand them the more you can tailor your message to meet their needs. This means considering things like their level of education and expertise, what interests them, what motivates them, etc. The more you know about your audience the easier it will be to write effective speeches that get results.
Once you have an understanding of the audience, start thinking about ways you can adapt your speech to fit their needs. For example, if you know that some part of your audience is made up of experts in the field, then include references to relevant studies or statistics during your talk. This will help ensure that your audience understands why you are saying what you are saying.
You should also try and write effective conclusions for your speeches. This allows you to keep the attention of the audience after they have heard your message, which is important because research shows that people remember about 70% of what they hear, 30% of what they read.
How to Evaluate a Speech
A 8-step process for preparing amazing presentations
5. Prepare Your Speech
Engage the audience by piqueing their attention and providing a cause for them to listen. How?
Important Points The single most significant part of preparing your speech is knowing your audience—their overall age, gender, education level, religion, language, culture, and group membership. If you don't know this information, how can you be sure that what you're going to say will be appropriate for them?
Once you do know these things, you can start thinking about the other aspects of preparation. For example, if you understand that your audience is made up primarily of women between the ages of 20 and 60 who are Christian and live in Middle Eastern countries, you would probably want to think about whether or not your message is relevant to them and whether it contains everything they need from you.
The more you know about your audience, the better prepared you will be to write and deliver a speech that will get their attention and motivate them to act on its message.
To create the most successful speech, you should be well-versed in your subject, genuinely interested in it, and ready to discuss it. Concentrate on a message that is relevant to the target audience and keep in mind that an audience wants to hear your perspective. They will not care how you feel about their problem unless it affects them directly.
Effective speech writing requires knowledge of rhetoric and language usage. A good speech writer must know how to organize ideas and elements in a way that makes sense to an audience. She or he should also be able to choose appropriate words and phrases to express these ideas effectively. Language choice and usage reflect the speaker's view of reality and influence how others perceive him or her. For example, using colloquial language can make someone seem more relatable but may not be appropriate for professional settings.
In addition to these skills, effective speech writers must be able to think on their feet. You should always have several different approaches planned out, so you can change things up as needed. For example, if one idea isn't working, try another one instead!
Finally, effective speech writers must be self-aware. This means being aware of your own biases and prejudices and trying to avoid them when writing speeches for other people.