When you lower the confidence and optimism in your message, you risk making your concept appear weak or uninteresting. You should always maintain a certain level of confidence and optimism in your message since this will make your audience want to continue listening to you.
Confidence and optimism are two important factors when it comes to getting someone's attention and keeping them interested in what you have to say. If you can be confident but not overbearing or arrogant, then others will find you attractive and likable.
People hate being told what they can't do or done to. Therefore, reducing the confidence and optimism in your message is the best way to lose trust with others. This is why politicians who are trying to persuade people to vote for them must always maintain a certain level of both confidence and optimism in their messages since this will help them connect with their audience.
Reducing the confidence and optimism in your message is also used by advertisers to create brand awareness. When advertisers show images of ugly phones or tablets or laptops, for example, they are trying to get our attention by appearing to be warnings or alarms. This works because we usually associate warning signs with important information or actions we need to take.
Positive messages are frequently the easiest to write since the audience is assumed to be fairly receptive to the offered information, therefore they tend to follow the straightforward pattern by expressing the idea first and then explaining it. This method allows for simple and clear communication of important facts.
There are two main types of positive messages: descriptive and persuasive. Descriptive messages simply describe what has been accomplished or will be done. These messages usually contain details about projects or programs that have been completed or are being planned. Persuasive messages attempt to change attitudes or actions by using logic and reasons rather than evidence from experience. These messages often include arguments to support their claim.
One advantage of a descriptive message over a persuasive message is that the recipient of the first type of message can simply read about its contents while someone who receives a descriptive message can also learn from it because there is more explanation about what will happen next. However, a descriptive message cannot offer any new ideas or solutions so it will not lead to action. A persuasive message on the other hand can persuade people to do something by arguing why it should be done. For example, a leader could use logic to explain why it makes sense for employees to help out with community projects even though they may not receive any compensation for this work. This would be an effective way to get people to participate in community service.
Writing Positively Positive messages are frequently the easiest to write since the audience is assumed to be fairly receptive to the offered information, therefore they tend to follow the straightforward pattern by expressing the idea first and then explaining it. On the other hand, writing Negative messages requires extensive research into the subject since the reader may have already formed an opinion on it.
The main benefit of writing positively is that you provide reliable information to others. When you write negatively, people assume that you know something bad about the topic that you're not telling them about. They might even think that you're trying to scare them away from it! As a result, nobody trusts your advice.
Furthermore, writing positively can sometimes help someone else out. For example, if you were to write negatively about someone's appearance, they might feel embarrassed or ashamed of themselves. This could cause them emotional pain and hurt their reputation among their peers. However, if you wrote positively about someone's appearance, they would probably feel good about themselves which would leave no room for them to feel embarrassed or ashamed.
At the end of the day, writing positively can be beneficial since it provides useful information that helps others improve themselves and their lives. While writing negatively only serves to hurt others with useless gossip that does nothing but harm overall.
Except for communications from low-credibility sources, persuasive messages tend to lose their persuasiveness with time. Messages that begin with a low level of persuasion build persuasion as our minds gradually disconnect the source from the material (i.e., a presumably sleazy car salesman and his advice on what car is best). As we become more persuaded by the messenger, his or her views seem less extreme and more reasonable. The more reasonable the message, the more we like it and the more likely we are to act on it.
The four main types of credibility factors are: source credibility, message credibility, channel credibility, and content credibility. Source credibility refers to how much we trust someone else's judgment. Message credibility concerns how believable the message is in itself. Channel credibility refers to how reliable/trustworthy the channel through which the message is delivered is. Content credibility refers to how accurate the message is.
Over time, all types of messages can lose their initial power if they are not reinforced by other information, ideas, or experiences. Credible sources are believed; therefore, their messages are more likely to be remembered and applied. Less credible sources may even be rejected entirely. Messages that lack credibility will usually not be remembered or paid attention to. They fail to persuade because they do not catch our interest or evoke an emotional response.
For example, suppose you read in the newspaper that scientists have discovered a new drug that can cure cancer.