The phrase "yellow journalism" was inspired by a popular New York World cartoon called "Hogan's Alley," which featured a yellow-dressed figure known as "the yellow child." To compete with Pulitzer's World in every manner, rival New York Journal owner William Randolph Hearst replicated Pulitzer's sensationalist approach and even rented Pulitzer's World. When Hearst realized that his paper was not attracting readers because it was too conservative like Pulitzer's World, he hired freelancers who wrote under the pseudonym "The Yellow Kid" to draw comic strips for his paper.
In its earliest years, newspapers were printed in black and white using lithography. They used this format because color printing had not been invented yet. The term "yellow journalism" was first used in 1866 to describe the newspaper articles written by George F. Mather. Like many other journalists of the time, Mather worked for several publications, including the St. Louis Republican and Chicago Daily Tribune. He is now best remembered for his involvement with the 1893 Chicago World's Fair where he edited a magazine called the International Exhibition Guide. In this role, he encouraged advertisers to promote their products at the fair and created content that was appealing to a mass audience - techniques that are still used by news organizations today.
Mather introduced these new techniques into journalism, which made his papers more attractive to advertisers. This in turn allowed him to hire more staff writers, who could be paid better salaries than those at other newspapers.
Journalism in the 1890s, led by newspaper proprietors William Randolph Hearst and Joseph Pulitzer, employed melodrama, romance, and exaggeration to sell millions of newspapers—a style that became known as "yellow journalism." The phrase "yellow journalism" was coined by a humorist in Pulitzer's "New York World." The journalist was having fun at the expense of both Hearsts, but especially at the expense of Mr. Hearst, who was known for his passion for the color yellow.
Hearst founded the Chicago Evening Journal in 1887 and the San Francisco Examiner two years later. He also launched several other newspapers, including the Morning Bulletin in Los Angeles. In 1895 he bought the New York Journal and in 1896 the Washington Post. Joseph Pulitzer started out as an apprentice in Vienna before moving to New York where he worked for various newspapers including the New York World from 1855 to 1860. In 1865 he set up his own paper, the St. Louis Daily News, which had a huge success due to its use of sensational stories written by freelancers.
They both knew how to find good writers who could tell them stories that would keep their readers interested and amused those first few hours after publication when they were looking for any news about the world around them. They found these writers by offering them money, which is what all journalists have done since then.
Yellow journalism was a type of newspaper reporting that placed an emphasis on sensationalism above facts. The name arose from the struggle for the New York City newspaper market between two prominent newspaper proprietors, Joseph Pulitzer and William Randolph Hearst. Both men were strong supporters of their newspapers' right to free expression, but they also knew how to make money. So they printed inflammatory articles about the recent Cuban revolution and the Philippine insurrection, which helped them attract more readers.
This kind of journalism aims to appeal to everyone's emotions rather than just report the facts. It can be used by politicians who want to get votes through fear or by companies who want to influence public opinion against their competitors. Either way, it is not good news for democracy.
In today's world of online news, some people have coined a new term for this type of reporting: fake news.
Fake news has become a big problem in our society. It is used by politicians to justify their actions and by companies to convince customers to buy their products.