Broadcasting is crucial in helping to establish and sustain our Canadian identity. The CRTC then establishes regulations and guidelines to guarantee that those goals are met in Canada's broadcasting system.... Canadian content represents a significant portion of many broadcasters' overall revenue, therefore the commission makes sure that enough valuable advertising space is available for Canadian companies.
The requirement was established by the Canadian Radio-Television Commission (CRTC) in 1975 as part about fair competition between private radio and television stations. The goal was to provide an incentive for broadcasters to produce quality programming by requiring them to devote a certain percentage of their airtime to Canadian content.
The amount required varies depending on how much national interest content the broadcaster provides. For example, a station that broadcasts almost exclusively French language programs must include proportionally more English language programs than one that provides equal amounts of both languages.
In addition to promoting Canadian culture, artists, and products, broadcasters that fail to comply can be fined up to 5% of their annual license fee. The requirement also applies to cable television providers that use over-the-air transmitters to reach more than 75% of households in a community. These companies must ensure that at least 40% of their inventory is produced in Canada.
To support the Broadcasting Act's declaration that the Canadian broadcasting system must recognize the special place of aboriginal peoples within Canadian society through its programming and employment opportunities, the CRTC's Native Broadcasting Policy identifies the specific role of aboriginal broadcasters in Canada. The policy was developed following a series of meetings with indigenous leaders to hear their concerns and recommendations for improving the industry.
Aboriginal people in Canada have a distinct culture and language of their own. They make up about 1% of the population but use 10% of the resources. For example, there are only about 5,000 First Nations people in Quebec but they account for 20% of the province's prisoners. The media has a role to play in addressing issues such as violence against women, poverty, alcoholism, and drug addiction. An understanding of this unique culture will help journalists report more accurately on topics such as native art, music, and ceremonies.
In conclusion, the CRTC is important to Aboriginal people in Canada because it ensures that the broadcasting system recognizes the special place of aboriginals within Canadian society through its programming and employment opportunities.
The Canadian Broadcasting Corporation (CBC) has the mandate to inform, enlighten, and amuse; to contribute to the formation of a common national consciousness and identity; to reflect Canada's regional and cultural diversity; and to contribute to the development of Canadian talent and culture.
The CBC was created by the Radio Act of 1940 and the Television Act of 1960, which merged the existing government-funded CBC radio network and CBUT television station into one large-scale organization. The CBC operates under a mandate from the federal government, but its funding is provided by both the federal government and its provincial counterparts.
The CBC reaches nearly all Canadians -- 95% of households -- with two terrestrial public broadcasting services: Radio Canada and TVA. It also offers information on its website and through social media channels.
CBHT Vaudreuil-Hudson, now known as CBUFT Montréal English (CBC Montreal), began operation on September 15, 1952. It is the only local French-language broadcaster in Montreal. The CBC also provides at least one hour of educational programming for children each week called "Sesame Street Canada". This program is not seen on American public television stations because they do not have an equivalent called "Sesame Street America".
Canadian content (abbreviated CanCon, cancon, or can-con; French: contenu canadien) refers to the Canadian Radio-television and Telecommunications Commission (CRTC) requirements derived from the Broadcasting Act of Canada that radio and television broadcasters (including cable and satellite specialty channels) must comply with. These requirements dictate how much Canadian programming must be included in each broadcast episode of a program distributed by a commercial broadcaster.
CanCon is part of a broader set of rules called cultural property. Cultural property includes music, movies, books, and other types of art and literature that are protected under copyright or related rights laws. Broadcasters must include a minimum amount of Canadian content in their daily schedules, which are known as periods. A period is either three hours long for radio or four for television.
For example, a radio station that wants to broadcast the same program on both weekday mornings at 6 a.m. and weekend afternoons at 2 p.m. would need to provide one third (6 a.m.) Canadian content and one third U.S. content (2 p.m.). The remaining one third could be foreign language programs, educational standards programs, etc.
The requirement was introduced by the government of Canada in 1970 as part of a plan to promote Canadian culture and artists. The goal was to have half of all broadcast time be Canadian content.
Morneau stated that the government is committed to preserving the "important role that independent news media play in our democracy and in our communities." Although the federal government's financial package is "substantial," it fails to address the core issue impacting print media in Canada: falling ad revenues. If nothing is done to reverse this trend, more and more newspapers will be forced out of business.
Canadians have a right to know what their government is doing with their money, so they can hold them accountable for their actions. However, under the current system, newspaper editors must decide whether to report on issues before them or whether to focus on raising cash by running ads. As more people turn to online sources for information, journalists who rely only on donations from readers are increasingly being left behind.
"Independent journalism is vital to a free society and an open democracy," said Morneau. "It holds power elites accountable and informs the public about important issues." By investing in media companies, the federal government hopes to encourage better coverage of politics and policy-making processes.
In conclusion, the Canadian government is investing in media companies because independent journalism is important to our democracy. Without these outlets, citizens would have no way of holding their leaders accountable for their actions.
Much of what Canadians know about their political leaders, party politics, and public policy comes through the media, particularly television, radio, and newspapers, which serve as the major information conduit between the general public and the political realm.
Even before modern technology made it possible to broadcast news on a national scale, people had been listening to politicians' speeches over the radio. In fact, the first presidential address was given by Franklin D. Roosevelt over WJZ in New York City on April 5, 1933. Since then, every president has delivered at least one speech per year, usually during the State of the Union address but also including other occasions such as the inauguration or the annual AFL-CIO's Martin Luther King Day celebration.
Television has become an even more important source of information for voters. Not only do many people follow world events through the news reports that technology makes available, but they also use television to learn how their elected officials are doing. Each week, members of Congress are given an opportunity to speak on the floor of the House or Senate about issues before them. These weekly addresses are often quoted by journalists as well as ordinary citizens who may have different views on how those issues should be dealt with.
Newspapers are another important source of information for voters. Although less popular than television or radio, they too can have a profound impact on voter behavior.