The Saturday Evening Post would be the name of the new newspaper since it would be printed in time to be sent to Philadelphia addresses in the second mail delivery on Saturdays. (Until 1950, the US mail was delivered twice daily.) It began publication on August 1, 1872.
Originally, The Post Office Department did not want a second-class mail service to compete with first class but soon after its inception, they realized that if they were going to make money they needed both types of mail services so that people would use them. At that time, letters written anywhere in the country could be mailed to any other place in the country for one cent per letter. Newspapers were sold by carriers and if you wanted one from somewhere else in the country, you had to pay extra for postage. The Post Office Department hoped that by having The Post available for news stories they could attract more readers who would then use first class mail more often.
The idea for a weekly paper came from E C Penney, the editor of the Omaha Daily Bee. He suggested it to James McPherson, the owner of the Omaha Daily Herald. On July 19, 1872, the first issue of The Post office department's new journal appeared. It was eight pages long and used wood engraving techniques for its illustrations. The initial price was 15 cents.
Unsourced material will be challenged and removed if it is not properly sourced. The Saturday Evening Post is a weekly magazine produced in the United States that is released six times a year. From 1897 to 1963, it was published weekly under this title, then every two weeks until 1969. It returned to its current frequency in 1970.
It is known for its quality articles, photography, and illustrations. The magazine has been called "the Bible of Americans". It is estimated that it reaches 15 million people per week, making it the most popular magazine in the United States.
The Saturday Evening Post used to be owned by the McCormick family, who also owned the Chicago Tribune. But in 1971, they were forced to sell the magazine because of financial problems. They still own the copyright to many articles that were written for the magazine before it was sold; these can only be reprinted with permission from the McCormicks.
Since its creation, The Saturday Evening Post has covered topics from history (including archaeology) to science (including biology and astronomy), politics, literature, arts, automobiles, religion, and even household tips. It has also included puzzles and games since 1888. In addition, there are several series within the magazine that cover specific topics such as "Today's Families", "History's Heroes", and "The President's Desk Book".
The magazine's popularity decreased during the 1960s, and in 1969, The Saturday Evening Post went out of print for two years until being relaunched as a quarterly journal with a concentration on medical topics in 1971. It has been published continuously since then.
Post readers were initially drawn to the magazine because of its emphasis on adventure and romance. Over time, it became known for its educational articles about science, history, and other subjects. Although it continues to cover such topics today, the scope of those subjects has broadened to include everything from cooking tips to fiction novels.
In addition to its weekly edition that is distributed nationwide, The Saturday Evening Post also publishes three special issues per year that focus on a particular topic. These annual issues are called "Yearbooks." They include questions to help readers explore their interests further and provide information on careers and education available through the magazine. There is also a Christmas issue that is distributed around Thanksgiving that features stories and poems about Christmas.
The Saturday Evening Post was founded by George Palmer Putnam and his brother James L. Putnam in 1872. The company name comes from the location where they first met: the Post Office at 42nd Street and Broadway in New York City. At first, only men could become subscribers to The Saturday Evening Post, but this rule was changed in 1875 so that women could also receive the magazine.