The entire objective of a subject line is to provide a compelling cause for the receiver to open and read the email. If the subject line is blank, the receiver will have no incentive to open the email and may just delete it or forward it to spam. Including a catchy subject line is therefore essential for sending emails that don't get deleted or ignored.
Chances are if you're reading this article, you're already at least somewhat familiar with what does not to work as a subject line. These include: "Hey [insert name here]", "Yo [insert name here]", "Omg [insert name here]". While these may seem like easy ways to get someone's attention, they're actually pretty bad options. The reason is simple: people do not want to know that you're trying to get in touch with them or ask them something. They want to know why they should pay attention to you.
As a general rule, the more information the better when it comes to subject lines. This includes including your name, company name, website address, any special discounts or promotions, etc. As long as you provide some value in the body of the email (which we'll discuss in a moment) then most likely your email won't be deleted or ignored.
If the subject line contains only a few relevant phrases, the receiver will be able to identify the email when it comes, prioritize it correctly, and discover it fast in the future. "Idea!" is the worst type of subject line. It's ambiguous and doesn't give your recipient any clues as to what they'll find inside.
The subject line is also used by the receiver to identify important emails that may not have been marked as such otherwise. For example, if you send out an email with the word "test" in the subject line but there are no other indicators within the message that it's important, then the recipient won't pay attention to it. However, if the test email had the word "important" in its subject line, then it would have received more attention from the recipient.
There are three types of subjects lines: informative, marketing, and sales. Sales letters or promotions use marketing subject lines to attract customers, usually with the promise of some free merchandise or a discount on something already priced at full price. For example, a car dealer might have a marketing subject line like "64 MPG Hybrid!" to get people interested in buying their vehicle.
The most effective subject lines convey the promise of value. To put it another way, your subject line must persuade the reader that the email includes information or content that will benefit their lives and/or enterprises.
Additionally, successful subject lines catch the reader's attention by being relevant, interesting, and concise. These simple guidelines will help you write effective subject lines that will make readers click away from other emails in their inboxes or delete them without reading further.
The best subject lines provide a clear call-to-action. They tell readers what to do next (e.g., "new products," "special offer," "free report)," and ensure that they include specific keywords so that the recipient can find these messages easily. For example, a special promotion could be labeled with "50% off items" or "Take advantage of our summer sale!"
Finally, good subject lines are memorable. This is especially important for promotional emails as people tend to quickly delete or ignore messages that aren't relevant to their needs or interests. A good memory helps readers identify emails that might otherwise get lost in the flood of daily correspondence. You can use this principle when crafting personal emails too; for example, a friendly reminder about an upcoming event or deadline can help keep relationships strong even if you don't send it every time something important comes up.
The subject line of your email is maybe the most critical few words in the whole message. It is the recipient's initial impression, your slogan, and the reason they will or will not open it. The subject line's goal is to get the reader to utter three simple words: "Tell me more."'
If you can keep them interested long enough to read the entire email, then you've accomplished your goal.
They say first impressions count, so make sure that your message is clear when it comes to subject lines. If someone were to scan their inbox and find several messages with similar subjects, they would likely move on to the next thing on their list without reading any further. Make sure that the subject line is specific and gives readers a good idea of what they'll find inside the email.
For example, if you were to send out an email announcing a new product launch but the only word in the subject line was "launch," then people might think that you were trying to sell them something else (like a book about rocket science) or give away money (like a charity donation). Neither of these things is true, so be sure to include some type of description in there to catch people's eyes.
It also helps if the subject line contains some form of curiosity - something that will pique the reader's interest enough to want to know what's inside the email.