While all capitals can be used as an alternative to rich-text "bolding" to indicate emphasis on a single word or phrase, repeated usage of all caps can be regarded "shouting" or unpleasant. As a result of such bad netiquette, a number of employees have been laid off for this reason.
As a result, using all capitals when publishing messages online is often frowned upon.
The use of all capital letters in written language dates back at least as far as 1454, but it was not recommended at the time. The American Medical Association's guidelines on writing for physicians states that "all capital letters are used to indicate shouting." This is because loud voices carry better over a telephone line than quiet ones. Therefore, writing in all caps makes it easier for others to hear you.
Another reason why using all capitals is not recommended is because it is difficult to read. Readers need to be able to understand your message quickly so they can get on with their lives. If a sentence or paragraph is hard to read because of excessive use of capitals, then it is not effective communication. Consider changing some words or phrases to lower case to improve readability.
All caps can be used to emphasize a word or phrase. Short sequences of words in capital letters seem stronger and "louder" than mixed cases, and this is referred to as "screaming" or "shooting" in some contexts. All capital letters can also be used to show that a word is an acronym. For example, FBI is an abbreviation for Federal Bureau of Investigation.
"All-caps in an email seems like yelling because when someone shouts, you're conscious of the shout rather than the subtlety," he said to the outlet. Believe it or not, the concept of all-caps being associated with anything aggressive or loud isn't a new one; there are texts dating back to the 1800s that draw this connection. In fact, some scholars have even suggested that using all caps for text messaging was a reaction to the use of voice chat in online games.
Capital letters are effective for emphasis, and a Microsoft report demonstrates that they are not as difficult to read as cap-haters believe. Writing long letters in all capitals is lazy, but avoiding caps entirely is insane. "Keep communications as short as possible," we're instructed. The only real rule here is that you should avoid shouting at your reader.
Instead of using a regular font, consider employing a bold or italic font to accentuate content. When writing an email, SMS, or instant chat, it's typically advisable to use sentence capitalization rather than full capitals. Why? Because when you write in all capital letters, they see it as yelling. Yelling gets people's backs up and creates negative emotions about your message.
The best times to send all-caps emails are right after you've had a major argument with someone or if you're feeling very passionate about something. Otherwise, try to keep them limited to special occasions.
Here are some examples of all-caps sentences: "YOUR FAVORITE CAKE IS A LIE!"; "I CAN'T BELIEVE YOU LIKE ALMONDS! THEY'RE GRAINY."; "WOW, YOU GOT A CAR IN HIGH SCHOOL? THAT'S NICE."; "ARE YOU KIDDING ME? YOU WORK FOR PANDORA?!?"
Use caution not to go too far with this technique because it can look angry and abusive.
It sounds like you're yelling when you write in all capitals. The most well-known example of typographic tone of voice is the use of capital letters to express strong sentiments. Writers often choose to do this to get their message across more effectively or simply because they feel like it's needed to make an idea clear.
There are three ways that capital letters can be used in writing: as part of a headline, as part of a slogan or tagline, or individually within a sentence. Headlines and tags are always written in large, eye-catching type intended to catch readers' attention; whereas body text is printed in smaller, legible type for general circulation.
Headlines and tags are used in advertising, flyers, posters, and websites to attract attention and make an impression on potential customers. They often include words such as FIRST, BEST, ONLY, FAST, FREE, SOFTBALLS, WHOLESOME, and OTHERWISE. Writer's typically use capitalization to emphasize important words within the headline or tag. For example, if someone were to advertise their product as "The only first-class softball gear," then they would want to make sure that "only" was seen by as many people as possible. Capitalizing other words would be unnecessary since they would be clear winners even without any extra emphasis.
With the introduction of the bulletin board system, or BBS, and then the Internet, typing messages in all capitals became synonymous with "shouting" or attention-seeking behavior, and may be deemed disrespectful. However, there are cases where doing so may be appropriate, such as when posting messages to discussion boards or social networking sites.
The use of all caps has become somewhat of a symbol for online activism, especially in relation to copyright issues. For example, in 1998, when the MP3 file format was first introduced, it quickly gained traction with musicians who believed that it would destroy the traditional music industry. To promote their cause, they began uploading songs to popular websites in all capital letters, hoping that this would attract more attention from possible customers.
Today, users will often do this when protesting against companies or individuals they believe are harmful to internet culture. For example, in 2015, when the Netflix series "Stranger Things" came out, some fans created pages on Facebook and Twitter titled "ALL CAPS IS THE NEW ON", which meant that if you wanted to express your love for the show, you should post messages on these pages. This is also common practice among fans of science fiction movies, such as "Star Wars", because all capital letters are used when discussing topics related to these films online.